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FTC to review Google’s AdMob acquisition

Categories: Mobile Advertising
By: , IntoMobile
Wednesday, December 9th, 2009 at 5:42 AM

Google's AdMob acquisition

The Federal Trade Commission will review Google’s recent $750 million acquisition of AdMob, according to The Wall Street Journal.

Though there are no signs that FTC has found any potential objections to the acquisition, it’s their job to check whether Google’s move impedes on anti-trust laws.

Personally I don’t see any problems involved in the acquisition of AdMob. Sure, they are the leading mobile marketing company, but since they’re targeting smartphone users only (it’s a small market), no objections should be made. Then again, I’m not a lawyer… ;)

[Via: MobileBurn]

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.

  • bazza

    Thats right, youre not a lawyer. >_>