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Massachusetts based Quattro Wireless, a competitor to AdMob that was recently bought up by Google to the tune of $750 million, was purchased by Apple for $275 million according to sources that have informed Kara Swisher from The Wall Street Journal. While Google is busy making blue text that only 1 out of every 100 or so people click, and then paying out pennies on the dollar, Apple will be in a position to make an ad network that strictly targets their iPhone and iPod Touch users. Apple already enjoys 40% margins on hardware, so it’s confusing to me as to why they’d do this, but I’m sure during the next quarter conference call everything will be explained.
About The Author
Stefan Constantinescu
Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.
