Disqus
A new report by Pyramid Research suggests that the number of mobile social networking users in Europe is expected to increase from 52 million in 2009 to 112 million at the end of this year and eventually to over 450 million by 2014.
For this growth to last throughout the entire forecast period, both mobile operators and SNSs should strengthen their collaboration and bring it to a new level. Social networking sites’ proactive role certainly helped and in that sense Pyramid cites Facebook example which was able to go from only 5 million in January 2008 to an estimated 85 million users in December 2009. 30% of that number represents European users, according to the research company’s estimates.
The report titled “Mobile Operators See Strong Revenue Potential from Social Networking” examines the business model while addressing three possible drivers of uptake: a quality user experience based on the high penetration of 3G and smartphones that we project across Europe; operators’ efforts aimed at increasing mobile social networking uptake; and the efforts of social network providers to promote the value of mobility among their users. Additional details are available from Pyramid Research’s website.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
