By: Ben Robinson, IntoMobile Wednesday, February 3rd, 2010 at 2:15 PM
….. making it the fastest growing independent mobile application store, apparently!
Mobango has announced that in the past 12 months it saw a 500% increase in mobile applications downloads from the same period a year earlier. In December 2009, Mobango downloads topped 23 million! Mobango’s assertion is therefore that it makes them the fastest growing independent application store in the world.
The Mobango spin on application stores is that it’s a social one, which not only allows users to find and download apps and user generated content but also store and distribute them to their friends. Their application store, launched under than two years ago, is apparently one of the biggest in the world with over 20,000 cross-platform mobile applications which work on Symbian, Android, Flash Lite, Palm, Java, Blackberry and Windows Mobile platforms.
So there you go – impressive numbers, impressive application store, impressive company!
Mobango has announced that in the past 12 months it saw a 500% increase in mobile applications downloads from the same period a year earlier. In December 2009, Mobango downloads topped 23 million! Mobango’s assertion is therefore that it makes them the fastest growing independent application store in the world.
The Mobango spin on application stores is that it’s a social one, which not only allows users to find and download apps and user generated content but also store and distribute them to their friends. Their application store, launched under than two years ago, is apparently one of the biggest in the world with over 20,000 cross-platform mobile applications which work on Symbian, Android, Flash Lite, Palm, Java, Blackberry and Windows Mobile platforms.
Mobango’s “Pay Promoted Download” (PPD) business model offers developers and publishers the most effective way to distribute applications targeted by country or phone model in the world. It is the ultimate performance based mobile distribution platform where customers only pay for the downloads generated by Mobango. Since launch, in March 2009, the PPD model has been adopted successfully by leading mobile marketing agencies, consumer brands, social networks, gaming and content companies in Europe, US and Asia, as well as on a worldwide basis.
So there you go – impressive numbers, impressive application store, impressive company!
You can check out more about Mobango here.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career
when SMS was a still a relatively new concept for most people (!), he has
now consulted on everything from bleeding-edge Mobile content, to the
next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas!
He is based in the UK, a hotbed of activity for mobile, and recently
became a father for the second time – as oppose to in his younger years
when he was happy spend time tweaking all manner of mobile devices to
'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make
your life better – if a particular solution (be it service or device)
isn’t doing this, he believes you need to ask the very important question
of why you continue to use it...
His focus at IntoMobile is mainly on Mobile content, services, and
infrastructure, particularly as regards the UK market – and with the
occasional look at devices. Additionally, using his extensive experience
in the industry, he will provide commentary on the industry at large, with
regular (and hopefully thought-provoking) articles.