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The Weather Channel is really doing all it can to promote its Android app. The company is currently running an on-air bar code (QR Code) that can be scanned by an Android-powered device for instant download of The Weather Channel App. As far as I know, this is the first broadcast outlet to do this (please correct me if I’m wrong!). The QR code appears at 20 after the hour following these shows: Day Planner, PM Edition and WeatherCenter late.
The Weather Channel app for Android is ranked as the number 1 weather app in the App Market, and it looks like TWC wants to keep it that way. For a look at how The Weather Channel is implementing the QR code, check out the video above.
[Via: AndroidTapp]
About The Author
James Falconer
James was born and raised in Winnipeg, Canada. Almost 15 years ago he started out in the 'real world' as a web and graphic designer. Through the years he has finely tuned his skills in SEO, internet marketing, conversion strategy, and project management. To date, he runs his own successful consulting business where he advises companies all over the globe. A co-founder of www.crackberry.com, and sole proprietor of www.mactropolis.com, James in recent years has become very active in the tech blogosphere. Online community building and strategy is fast becoming one of his passions. Watch for James' no frills attitude, unique perspective and to-the-point comments here on IntoMobile!
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James Falconer
