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ABI Research has a new report titled “Mobile Commerce” in which they forecast that mobile shoppers around the world will spend about $119 billion in 2015, representing about 8% of the total e-commerce market.
To prove its point, ABI quotes last year’s figures from the U.S. and Japan – mobile online shopping rose from $396 million in 2008 to $1.2 billion in 2009 in the States, whereas in Japan alone it crossed the $10 billion mark in the same period.
However, the research company also says that with the market growing solidly in Europe, it is expected to outpace the US by the end of this year.
They also talk about an interesting trend of consumers checking out products in bricks-and-mortar stores and using their phones for comparison shopping.
Finally, ABI’s press release talks about a great potential of mobile commerce in the virtual goods economy, where purchases are usually under $20 and users are often young gamers without credit cards…
Additional information about ABI Research’s report is available from their website.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
