ABI Research has a new report titled “Mobile Commerce” in which they forecast that mobile shoppers around the world will spend about $119 billion in 2015, representing about 8% of the total e-commerce market.
To prove its point, ABI quotes last year’s figures from the U.S. and Japan – mobile online shopping rose from $396 million in 2008 to $1.2 billion in 2009 in the States, whereas in Japan alone it crossed the $10 billion mark in the same period.
However, the research company also says that with the market growing solidly in Europe, it is expected to outpace the US by the end of this year.
They also talk about an interesting trend of consumers checking out products in bricks-and-mortar stores and using their phones for comparison shopping.
Finally, ABI’s press release talks about a great potential of mobile commerce in the virtual goods economy, where purchases are usually under $20 and users are often young gamers without credit cards…
Additional information about ABI Research’s report is available from their website.
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