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Sprint is running a new ad for its MiFi-like device – Overdrive 3G/4G Hotspot mobile router, which as you may know allows users to turn their cellular connection into a WiFi hotspot.
The ad features an iPhone user called (guess) Steve and his Overdrive-ownin’ friend Matt, who turns on his Sprint device to make a super fast hotspot for his iBuddy.
Matt says: “My friend Steve’s iPhone is cool, but it’s limited to AT&T’s 3G speeds. So I’m going to use the Overdrive 4G mobile hotspot to make it up to ten times faster…”
At the end of the ad, Matt asks: “What can you do with 4G?” and then the narrator concludes with: “Whatever you do, do it up to ten times faster than 3G with 4G from Sprint.”
The next obvious step is to target iPad users — something Verizon is reportedly trying to do with its MiFi offering. Sprint has a more compelling offering, so if the Big Red can do it, Sprint should take that route, too.
[Via: TUAW]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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