Disqus
We were already pretty sure people were using their BlackBerrys for work and iPhones for fun, but just to confirm, Localytics has posted some data gathered after two months of polling “millions” of iPhones and BlackBerrys for application usage. They’ve concluded that BlackBerry users, throughout the workday, are more active with apps than on an iPhone. That’s not hugely surprising considering BlackBerrys are quintessential work instruments, and appropriately, iPhone usage spiked 7% on weekends, peaking at 9 PM. BlackBerry app usage peaked at around 7 PM and differed little on weekends.
The whole idea nicely illustrates some of the social camouflage BlackBerry provides – you can be arsing around on twitter, doing absolutely nothing of any productive value whatsoever, while still looking like go-getting busybody to anyone else. What might be a little disconcerting is that BlackBerry app usage doesn’t slow down much over the weekend, which means folks are still working when they should be playing.
Despite the results being fairly predictable overall, it’s interesting see just how big the disparity is in behaviour between the two platforms.
[Marketwire via TechCrunch]
About The Author
Simon Sage
Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement. With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.
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Amit Kanere
