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Verizon and AT&T’s ongoing advertising battle, championed by Luke Wilson and a catchy tagline, respectively, is apparently coming to an end.
The ad war didn’t come cheap – Verizon was actually the second-biggest advertiser in the world last year, having spent $2.24 billion on its campaign. The battle between the two U.S. carriers even made it to courts, but was dismissed a couple of months ago. AT&T is moving on to some lovey-dovey “Rethink Possible” marketing campaign, and kicking Luke to the curb, while Verizon goes back to rolling around on its giant pile of money.
Now, AT&T still has a long ways to go to make their network respectable in the eyes of the public, although so long as they keep their iPhone exclusive in a white-knuckled grip, well away from Verizon, they’ll at least be able to survive. Verizon, has a pretty substantial lead over AT&T, and with the HTC Incredible on the way, that margin will only widen.
[via AP]
About The Author
Simon Sage
Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement. With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.
