Disqus
Orange today unveiled its sixth Digital Media Index (ODMI), which is a detailed report into how digital media is consumed across its mobile network. But rather than the IntoMobile readership have to wade through things, I’ve conveniently ripped out some interesting stats – coz I’m nice like that 
Key findings from the April 2010 report include:
Mobile Social Networking
- Nearly two million Orange customers now use their handsets for social networking
- Over one billion page impressions on social networking sites are made via mobile each month
Mobile Internet
- Orange’s mobile internet portal, Orange World, receives over 3.4 million users per month
- Celebrities are the most searched for term by customers, with Cheryl Cole being the no.1 searched for celebrity
Mobile TV and Video
- Sport is the main driver for mobile TV viewing and is more popular with men than women. In total, sports accounts for 50% of mobile TV content consumed, with Sky Sports 1 being the most popular mobile TV channel, attracting 24% of users
Mobile Gaming
- Sunday is the most popular day for downloading games
SMS / MMS and Mobile Data
- Texting is still as popular as ever. The latest report reveals that women send more text and picture messages than men to keep in touch with friends and family
- The consumption of mobile data also continues to grow, with over 5.34 million customers now using Orange 3G mobile handsets and/or dongles, and over 435,000 gigabytes of data being used per month.
For me, the most interesting thing here is the Mobile TV and Video usage – you can see it’s the same sort of drivers as for existing Pay-TV services (Sports in this case). Overall though, it does show that Orange users are certainly not afraid to leverage their handsets to try out the range of content services on offer. It will fascinating as this data builds over time, to see which services continue to rise in usage, and those that tail off – me, I’m backing Mobile TV and Social Networking
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
