Disqus
According to WDSGlobal, Smartphones represent a third of all handsets sold, and are expected to overtake featurephones by the end of 2011. However, they also say that a surprising amount of users are unable to set-up the data services. WDSGlobal has apparently carried out research in this area:
- Almost a third experienced set-up problems with email – the most problematic data service
- 21% experienced problems setting up the internet on their device
- And 18% had problems with MMS
It was also found that people do have problems, they go to surprisingly little effort to get things working. The research found that:
- Firstly people read the handset manual (48%)
- Then ask their family and friends (20%)
- Almost 10% of consumers just gave up
- Younger people are four times more likely to search online than older consumers, 56% of which head straight for the manual
Certainly then, some consumers aren’t getting the best from their smartphones, and ideally need to look at the different support options – WDS’ assertion is that for operators therefore, there is revenue being lost from people not using these data services. Of course, you might be wondering who WDSGlobal are, and it just so happens they are an outsource customer service outfit, whos specialize in managing these sorts of issues for companies in the Mobile space.
At any rate, I’m not surprised people have issues setting up email, it can be tough if you’re not familiar with it – at least these guys are giving one more option to get people up and running with their devices.
You can read more about WDSGlobal here.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
