Disqus
A new study by Juniper Research has forecast that nearly half of all mobile phone users worldwide will pay by mobile for digital and physical goods by 2014. In other words, that’s growth of nearly a billion users compared to 2010.
The research company argues that the segments of ticketing and payments for physical goods are being spurred by the take-up of mobile apps coupled with the availability of multi-lingual versions of platforms such as eBay. Moreover, mobile payments are now becoming “integrated into a wider mobile web shopping experience that includes browsing, coupons and advertising.”
However, there is also the warning that a lack of user support and help could threaten the spread of mobile payments. In that sense, Juniper recommends enjoyable, easy and consistent user experience.
Other findings from the report include:
- In-app billing will play a key role in developing on-going revenue streams for payments operators.
- In addition to developed countries, emerging economies will also play a significant role. As an example, in excess of 500 million users in the Indian sub-continent will be making a mobile payment in 2014.
And you can get all details about Juniper’s report titled “Mobile Payments for Digital & Physical Goods: Players, Markets & Opportunities, 2010-2014″ from their website.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
