Holiday Gift Guide »

Email marketing company e-Dialog acquires mobile marketing specialist M3 Mobile

By: , IntoMobile
Saturday, April 24th, 2010 at 11:46 AM

Mobile marketing space is heating up more and more. The latest industry consolidation news we caught deals with the email marketing company e-Dialog, which announced the acquisition of mobile marketing specialist M3 Mobile.

Those not familiar, myself included, should know that M3 creates and executes full service marketing programs for global enterprises that “raise brand awareness, enhance the customer experience and drive sales through innovative text and mobile web strategies.”

M3 also has its proprietary platform, COREtxt, which was developed for both full-service and self-service applications. It has the ability to segment by any attribute that is stored in the client’s custom mobile database. The reporting element is also built inside the platform, allowing clients to track campaign success through unique identifier codes.

Finally in terms of the future activities, M3 will operate as a subsidiary of e-Dialog. Its full team will remain intact and report directly to e-Dialog’s CEO – John Rizzi.

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.

  • http://gabtextmobile.com philadelphia mobile marketing

    They acquired m3 for 22.5 million right? What kind of client base does a company need to be bought for that much?