Disqus
The mobile marketing and retail sector (including mobile advertising, coupons and smart posters) will exceed $8 billion by 2012 globally, according to a new report by Juniper Research. “Mobile Marketing and Retail Strategies” argues that retailers were already starting to exploit the mobile channel through mobile advertising and couponing, and the market for these two activities alone is forecast to grow by half in the next two years.
As for the smart posters — which users can tap to obtain product information — it will remain a niche sector within the overall market until NFC (Near Field Communications) capable devices are more widely used.
To prove the point, Juniper says that during the CTIA Wireless 2010, more than 20% of the show’s attendees were said to come from the retail space.
However, there’s a catch – it is a must to use targeted and location-based ads; Otherwise people can think of various SMS offers as plain spam. In that sense, the report recommends that brands and retailers consider geotagging their products and locations. Moreover, it is suggested that clever and engaging apps can be even more effective.
As always, additional information on the report is available from Juniper’s website.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
