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LG Mobile Phones is teaming up with fashionable stars Victoria Beckham and Eva Longoria Parker to promote two of its touchscreen mobile phones – LG Lotus Elite and LG Rumor Touch. The campaign, called LG Fashion Touch, is envisioned to promote “personal style and the idea that mobile phones have become the latest in fashion communication.”
As part of the deal, LG will produce a print and online campaign, series of MTV vignettes, consumer promotion as well as an event in Los Angeles:
- In addition to the two stars, MTV vignettes — which are produced and directed by documentarist Doug Keeve — depict two talented up and coming fashion designers – Yotam Solomon and Oday Shakar.
- The print ads were shot by fashion photographer, Ellen Von Unwerth, and are set to launch this week.
- LG has also created the Fashion Touch Style Quiz on its LG Fashion Touch Facebook page, giving users a chance to win tickets to the LG Fashion Touch event in May.
- Finally, Victoria and Eva will host an LG exclusive party that will include celebrities, stylists and fashion insiders.
And in case you wonder, the LG Lotus Elite and LG Rumor Touch are successors to the popular LG Lotus and LG Rumor. Both devices are available through Sprint for $99.99 and $79.99, respectively. That’s with a two-year contract and after a $50 mail-in rebate.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
