Disqus
A new study from Juniper Research, “Mobile Payments Markets: Strategies & Forecasts 2010-2014″, has found that the value of mobile payments for digital and physical goods, money transfers and NFC (Near Field Communications) transactions will reach almost $630 billion by 2014, which is up from $170 billion this year.
According to Juniper, the growth across all market segments was being driven by the wide adoption of smartphones and the increased use of apps. Additionally SMS ticketing schemes such as those offered by OBB Austrian Railways and Sweden’ Skane Traffic were also important developments.
Other finding from the report include:
- In developing markets SMS-driven money transfer services are the main driver, increasing at a rate of 30% per annum.
- The top 3 regions for mobile payments — Far East and China, Western Europe and North America — will represent nearly 70% of the global mobile payment gross transaction value by 2014.
- Vendors, retailers, merchants, content providers, mobile operators and banks are all actively establishing new services and schemes.
- In some areas such as NFC, greater collaboration is required to establish a widely accepted business model that translates easily into tangible services.
And you can get additional information from Juniper’s website.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
