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Greystripe is all proud to announce a 200% growth, month over month for its “iAds-like” iFlash advertisements for iPhone. According to the press release, this huge spike in ad bookings comes on the heels of the iAd announcement.
As you probably know, Apple will allow developers to include rich-media ads in their apps. Greystripe, on its end, has been been delivering such ads on the iPhone platform for over 18 months now.
The rich-media network currently holds a 75% market share of the full screen rich media mobile market. Over the past 2 years, they have served over 2 billion full screen rich media impressions, reaching 14 million unique monthly users in the U.S.
And despite the fact that Apple’s entrance to the market will definitely increase competition, Greystripe believes the whole market will grow, hence many players, not just Cupertino folks, will benefit.
And in case you wander, Greystripe’s “iFlash Custom” ads deliver high user engagement rates, which reach 2 to 5% CTR on average, with 15-30+ seconds of user engagement.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
