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Bing for iPhone Updated with Social Networking and Image Recognition

By: , IntoMobile
Tuesday, June 22nd, 2010 at 3:34 PM

The Bing search application for iPhone just got a pretty hefty update, now allowing you to connect to Twitter and Facebook (so you can search updates as well as share results), and a new visual scanning feature using the camera, not unlike Google Goggles. The irony is, Google Goggles isn’t on iPhone yet, so Microsoft is getting a head start. Bing for iPhone was introduced in December with little reason to switch from Google, but with these two new features, it’s offering something pretty unique.

Microsoft just launched Windows Live Messenger for iPhone this week – clearly they want to tap some of the new iPhone 4 owners and remind them that hey, Windows is cool too, y’know. Even without the app, Bing will be baked into the iOS 4 as a search option. The scanning function applies to barcodes, books, video games, CDs, and DVDs, and launches into pertinent shopping, biographical, and review information. Facebook and Twitter integration are pretty nice,  and not something we see too much of in mobile search. I’m curious to see how Microsoft’s search stacks up against Google’s in the long run, especially considering the twisted web of relationships between their and Apple’s respective mobile platforms and software.

[via Bing]

Download Bing for iPhone (Free) [iTunes Link]

About The Author

Simon Sage

Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement. With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.