And we have another mobile banking survey results to share. This time, it was KPMG that conducted the survey among more than 5,600 people in 22 countries worldwide.
Here are the key findings from the U.S. respondents:
- 19% of respondents have conducted banking transactions on a mobile device, up from only 9% from 18 months ago.
- Consumers aged 16-24 are most likely users, with 33% of the respondents in this bracket indicating they have conducted banking on a mobile device.
- Among all U.S. respondents who have NOT conducted mobile banking, 52% cited security and privacy as the primary reason.
- Nearly three-quarters of respondents said that their current bank either does not offer mobile banking services or that they did not know if their bank offered this service.
- The number of those who said they were comfortable using their mobile devices for financial transactions grew to 16%, which is a 6% increase from the last survey. Likewise, respondents not comfortable with such usage declined to 55%, an 11% drop from the last survey.
- U.S. consumers still trail much of the world in the mobile banking service adoption – about one-third of consumers globally said they were comfortable making financial transactions on a mobile device.
- More than 10% of the U.S. consumers indicated they used their mobile device to buy something from a retailer’s mobile site. This doubles the 2008 responses, but trails global consumers (28%) who bought from retail mobile sites.
- 10% of the U.S. consumers said they conducted an investment transaction (i.e. buying or selling stock) on their mobile device. In comparison, nearly 30% of global consumers said they had conducted such a transaction.
KPMG concluded that banks should keep actively engaged in developing platforms and interfaces that will make mobile banking seamless and familiar for the consumer…