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RIM published a cute little YouTube video today explaining why BlackBerry smartphones are ideal for enterprise, going through the usual spiel of high availability, tight security, app support, and user control. What really sticks out is the medium RIM chose to make their pitch: paper cut-outs with sticks and magnets, closely resembling Common Craft‘s videos. Back in March and April RIM did something similar using stop-motion, also geared towards businesses.
Awfully low-tech compared to the high-grade digital effects RIM has employed in the past for its marketing, and definitely less flashy than some of their celebrity endorsements, but I think this kind of thing is really a more human, relatable, and interesting way of going about their BlackBerry enterprise marketing efforts. Sure beats the pants off the “Love What You Do” campaign.
[via BBNews.pl]
About The Author
Simon Sage
Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement. With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.
