Metaio, the creator of the augmented reality browser junaio, is all proud to announced that the entire issue No 33 of the Sueddeutsche Zeitung’s supplement magazine is enhanced with the augmented reality.
Here’s what to expect (from the press release):
The cover of the magazine shows Sandra Maischberger, the well known TV personality, hiding behind her raised hands. When viewed through the smartphone’s camera, however, the popular TV host appears smiling cheerfully at the viewer. Inside is a photo “interview without words” with Lena Meyer-Landrut, who recently won the European Song Contest. When looked at through the smartphone little speech bubbles appear with jibes and comments she couldn’t help making during the shooting (see image 1 + 2). The famous column of Axel Hacke triggers a fantastic 3D animation by the illustrator Dirk Schmidt.
To enjoy the content mentioned above, you’ll need to grab junaio from the AppStore (iPhone) or the Android Market.
In addition to enhancing the reading experience, SZ Magazine editors and journalists prepared a guide to Berlin, Hamburg and Munich, allowing users to to discover nearby restaurants, bars, clubs, shops and hotels. You can access their recommendations by selecting the “SZ-Magazin Lieblingsorte” channel in junaio.
This is a huge win for augmented reality technology, as SZ Magazine will be delivered to over 550,000 households. Love it!