Disqus
Booyah announced that its location-based mobile service has crossed the 3.1 million registered users mark. In addition, the company said that its users check-in to the app more than 15 million times each week across both rural and metropolitan areas throughout the United States. In total, MyTown had around 400 million check-ins in the country in the last six months, making it the largest location-based app in North America. And in case you wonder, the top 5 location types are restaurants, grocery stores, K-12 schools, clothing stores and gas stations.
As you probably know, MyTown works pretty much like Foursquare and Gowalla allowing its users to check-in at real-world locations to unlock rewards. They [users] can purchase, upgrade and collect rent on their properties, enjoying MyTown ownership of their favorite real-life places.
Recently, Booyah launched international support for the mobile app bringing MyTown to the United Kingdom, Australia and Canada, with support planned for other countries coming soon. Additionally, MyTown has also recently got the product check-in feature using which users can scan barcodes of real-world products to unlock points and earn virtual items.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
