Disqus
According to a study commissioned by Best Buy Mobile, more than half of American mobile phone owners don’t know the month and year when their current mobile phone contract expires. Additionally, only 25% of respondents say they received a reminder notice that their contract was about to expire.
GfK Roper conducted the study, surveying a total of 1,004 people which apparently represent the national sample of U.S. adults — margin of error for this study is 3% for the full sample.
At 67%, the carrier is the number one reason people make mobile phone purchasing decisions. The mobile phone itself is behind 23% of respondents’ decisions, while the platform (i.e. Android, BlackBerry, iOS) – 10%.
Respondents also noted they expect much more than texting and calling from their mobile phone:
- 45% look for multimedia capabilities including music, video and camera
- 32% look for GPS navigation
- 29% want to replace landline phone
- 26% want to be able to access social networking sites
- 26% want to be Wi-Fi enabled
- 15% want to make eCommerce purchases from their mobile devices
- 15% want to be able to download a movie
- 14% want to be able to play games from their smartphone
As a super-geek, I guess I’m in all of the groups mentioned above. Where are you standing?
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
-
Nat
