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Microsoft Plans to Spend One Billion in Advertising on Windows Phone 7 and Kinect

By: , IntoMobile
Monday, October 18th, 2010 at 8:00 AM
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Microsoft held its little shindig in New York City last week to unveil Windows Phone 7 for the press. And while we got a nice, healthy glimpse into the operating system and the devices it will support, most of the general public still haven’t heard much about Windows Phone 7. How is Microsoft going to change all that? With the help of roughly $500 million dollars in advertising.

Microsoft is also planning to spend just as much on advertising its Kinect hardware — the human-motion-controlled accessory for the Xbox 360.

We discovered last week that Isaiah Mustafa, or perhaps better known as the “Old Spice Guy,” would be helping Microsoft with advertising Windows Phone 7. That should probably be a pretty good hit if it’s done correctly.

Given all the dough that Ballmer and friends are putting behind advertising this product, I’m expecting to see something pretty grand or at least Internet meme worthy. I would expect to be at least remotely tempted to buy a Windows Phone 7 device. So let’s see what Microsoft comes up with next.

[Via: Engadget]

About The Author

Marc Flores

Marc has been a mobile fanatic for the better part of a decade and has had more devices pass through his hands than he would care to count. Originally from Los Angeles and briefly in San Francisco, Marc now lives in Brooklyn where, unlike Will Park, he longs for simpler times and simpler technology. All the while, he writes about gadgets and wireless technology as he tinkers, hacks and ultimately breaks most of his gadgets in the process. Marc has written about the mobile industry for Boy Genius Report, MobileCrunch, Laptop Magazine and has had his work appear in the Wall Street Journal, Gizmodo, CrunchGear and more.

  • Anonymous

    Wouldn’t it be smarter to give away 1 million phones instead? Just to prime the market, and get word of mouth.

  • Gregory C Newman

    I think your Idea is possible but I bet that instead Microsoft would have it’s windows phone 7 dealers ATT & T, . and T Mobile, ECT sell there phones for Less during the holiday seasons to January 16th by subsidization.Heres an example= if AT & T is selling it for 200$ with a 2 year contract Microsoft gives AT & T 50$ a phone and has them sell it at 150$ with a 2 year contract maybe they’ill sell more Phones that way.