White iPhone 4 rumored killed off by Apple, not just a delay?

The White iPhone 4... Coming Soon?

The White iPhone 4... Coming Soon?

A rumor out of BGR suggests the white iPhone 4 has been cancelled. The rumor implies that Apple is pulling the wool over everyone’s eyes with these repeated delays and has no plans to release the coveted device. The source expects another delay will be announced in March, with the expectation that interested customers will forget about the white handset and wait for the iPhone 5 to launch in June or July.  The same source claims manufacturing partners have refused to comment on these delays, suggesting that production problems may not be the reason for the prolonged absence of this elusive white smartphone.

Since its announcement in June, the iPhone 4 has been the subject of much controversy. First, we had Antennagate and the ensuing controversy that led to Consumer Reports not recommending the newly launched smartphone. Apple then publicly embarrassed its competition in a series of web videos showcasing antenna performance. Following Antennagate, we had several delays of the white model and an admission from Apple that the white variant of the popular smartphone was more difficult to manufacture than expected. Circulating rumors suggested there were manufacturing problems and the handset’s white paint job would not pass Apple’s stringent quality assurance testing.

If this rumor pans out, its implications may be damaging to the reputation of Apple. The rumor suggests Apple is deliberately deceiving the tech world and ardent customers by stringing them along with these repeated delays. The rumor has a bit of a “Conspiracy Theory” feel to it by suggesting something besides a manufacturing problem is at the root of this delay. Anyone buying this story that Apple is killing the white iPhone 4 or do you still hold out hope to see this handset will land sometime soon? What about the manufacturing side of the story,  if it is not a poor paint job, then what is the real reason for this lengthy delay?

[Via BGR]

  • http://www.facebook.com/profile.php?id=1324502085 Jordan McMahon

    The term “publicly embarrassed” is definitely open to interpretation, and is a strong bias.

    • Musouka

      Indeed. Apple actually tried to portray the issue as something it isn’t. Apple wants you to think that the problem is caused by attenuation when in reality, it’s a single-touch detuning.

  • http://www.facebook.com/antifuse Ryan Waddell

    OMG, bias on a blog? *gasp*!

    That aside, I think this is very much false. There’s not really anything to gain by constantly pushing it back in an attempt to kill off the white version. If they didn’t want to release a white version, they just would have killed it off. Apple has had no problem in the past getting rid of product colour variants that it no longer wanted to make. I think it truly has become a debacle for Apple, and if they want to save face, they had better get a product out there at some point. Of course, nobody who follows the tech world at ALL would consider buying a new iPhone in the spring, unless they had money to burn or just HAD to have a white version for the cachet. Which is actually a not-insignificant proportion of the population.

    • http://www.facebook.com/profile.php?id=1324502085 Jordan McMahon

      It’s not that it’s surprising, it’s just completely inaccurate. Most people I know didn’t even think twice about said “Public humiliation”, and anyone with a respectable amount of brain cells would realize it’s just Apple talking out of their ass.

  • Anonymous

    They probably leaked this “rumour” so that they can then announce its release. It sounds a bit like the rumour about Apple telling the Wall Street Journal things like “the ipad will be “$1,000″ so that when the real (lower) price is revealed, people think “oh, that’s cheaper than I thought…I’ll get one”. Clever marketing!

  • yk

    The White iphone 4 has disappeared from all Apple store websites, which i think means it’s freakin CANCELLED

  • Lemony Vengeance

    hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype hype

    Obvious hype machine is obvious.

  • Logan Potts

    I had a customer come in the other day and he had one.
    I bought the iphone 4 on release day and just assumed the white was released now.
    Interesting!

Back to top ▴