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Apple, looking to do the same thing to the newsroom that they’ve done to the music industry, is teaming up with Rupert Murdoch and his company News Corp with the goal of delivering a new iPad only newspaper called the Daily. According to the Guardian this announcement will take place by the end of this month and this new newspaper will not be available on any other platform, including the web. The Daily has been a secret for several months now, with a staff of 100 journalists all toiling away on the 26th floor of the News Corp building in New York in an effort to make something that people will want to pay for since most everyone gets their news for free.
News Corp isn’t hiring any no talent hacks either, they’ve signed up Pete Picton, an online editor from the Sun and Sasha Frere-Jones, former music critic at the New Yorker, to make sure people actually enjoy what they’re consuming. Pricing is estimated to be $0.99 per week, which is a steal when you realize that most newspapers these days cost $1 for a single issue. The ancient ink on paper relics are more difficult to produce and distribute, but at the same time you don’t need a $500 device that you have to remember to charge to use it.
Personally, I don’t see a problem with print. The concept of a daily newspaper, that I have issues with since we’re setting expectations that news happens each and every single day. Weekly magazines make much more sense, as does holding something in your hand that isn’t connected to the internet, and that you can share with someone you care about. It’s also a much better way of spending your money. That $500 iPad you’re thinking of getting can also buy you enough magazines and newspapers to keep you busy for a long, long time.
About The Author
Stefan Constantinescu
Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.
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