Disqus
You may remember we’ve been talking about Blyk for few times in the past. The youth oriented service was launched in few European markets, rewarding its customers with free content, text messages and voice calls. And now Aircel wants to replicate that model in India…
Launched under the “Blyk on Aircel” brand, the service wants to reach the largest youth market in the world, with over half of the country’s population comprising of young people. Similarly to its EU operations, 16-29 year olds who opt for Blyk in India can also “earn” mobile content and free services by receiving and responding to ads.
Users will be sent content by way of messages, both SMS and MMS, across categories like entertainment, sports, lifestyle comprising travel, fashion, wellness, gadgets and other activities such as city specific events, dating & relationships tips, comics and careers advice. As users respond to the content and indicate their preferences, after a period of 6-8 weeks, they are then sent content from their areas of interest… And you can get more information from Aircel’s website.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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