Holiday Gift Guide »

Apple buys 98 acres of land in Cupertino, roughly doubling their size in the area

Categories: Apple, Featured
By: , IntoMobile
Wednesday, November 24th, 2010 at 11:17 PM
map

Even the most jaded of technology watchers has to admit that the past few years have absolutely been stellar for Apple. Say what you will about their tight vertical integration model, their tyrannical CEO Steve Jobs, and the price of their products, but Apple has found a successful formula for practically printing money and to no surprise this has let them hire more people. Roughly 12,300 employees were added this year alone to the already 46,600 employee strong work force. That’s a lot of heads when you take into account the few products they actually make.

“We now occupy 57 buildings in Cupertino and our campus is bursting at the seams,” said Apple’s Steve Dowling. “These offices will give us more space for our employees as we continue to grow.” The offices Steve is talking about are where Hewlett-Packard used to reside. It’s a landmass totaling 98 acres and while the price of the plot hasn’t been revealed, local real estate experts are saying that it’s worth at least $300 million.

What will the magical boys and girls of Apple come up with next now that they’ve got all those people and all that space at their disposal? Many have said that Apple should start making their own televisions or increase their footprint in the home appliance space. What’s the future of iOS and Mac OS X going to look like when Intel starts making processors that are both small enough and power efficient enough to fit inside mobile phones? Is the iPad/iPod/iPhone family going to grow with more form factors and different sized screens?

Three years ago the iPhone and iOS didn’t exist. Two years ago Google Android didn’t exist. Any long term projections about what either Apple or Google are going to do in the mobile space are most likely going to be inaccurate.

[Via: Mercury News]

About The Author

Stefan Constantinescu

Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.

  • http://www.facebook.com/people/Waii-Hui/1259128321 Waii Hui

    Apple should hire all those people to figure out a way to stop losing to android, they need to find ways to give the iphone even more advanced features. They need to do something that will show that their product is the best and Android is nothing but an imitator. Android has no killer apps or games, yet its still killing the iphone. They need to stay a dominate player in the smartphone space and not let google take it over. lets hope things don’t repeat themselves like it did in the OS wars. It’s sad for me to see how a copycat OS has defeated the original. I don’t know what apple can do that will beat them at this point.