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metaio, the company behind the popular mobile augmented reality client – junaio, launched the so called “Ad-Inject” service for mobile advertising, allowing brands to inject location and context sensitive messages into relevant information channels on junaio.
Right from the bat they’ve found a first advertiser – German parcel service Hermes, which launched a first nationwide pilot with the new service. When junaio user opens the Wikipedia channel and points his onboard camera to check out interesting sites around him, he is being made aware of the nearest Hermes parcel shop in the vicinity.
And here’s the twist – channel makers will also be able to opt for a piece of the revenues generated. As a matter of fact, metaio wants us to think of Ad-Inject like an augmented reality version of Google AdSense where publishers and advertisers meet.
Love the idea and I agree with metaio that it should further entice channel developers to make new and update existing channels to make them more compelling to the end users!
As a reminder, junaio is available for few platforms, including iOS, Android and Symbian.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
