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One of the first mobile app stores PocketGear is relaunching under the new name – Appia, with a new focus. The plan is to shift from a consumer destination to a pure-play white-label app store platform for mobile operators, handset manufacturers and mobile portals.
At the moment Appia (PocketGear) powers app stores for more than 40 partners, driving hundreds of thousands of downloads per day, and now they want to get even more companies on board. Among their partners there are four of the world’s top five handset manufacturers, three of the top four mobile operators in the U.S., three of the top 10 mobile operators globally, and leading media and ecommerce companies, including Samsung, T-Mobile, AT&T, and Verizon Wireless.
Appia’s catalog consists of 140,000 paid and free apps for all major mobile platforms like Android, BlackBerry, Java, Symbian, Windows and Palm. Their platform enables delivering of apps to more than 3,200 different mobile devices.
Finally, Appia also launched an updated developer portal where interested companies and individuals can go to upload their apps for discovery, download and distribution globally.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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