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Giant Android Crushes Car in Netherlands

Categories: Android, Featured, Marketing, Random
By: , IntoMobile
Wednesday, March 16th, 2011 at 1:11 PM

Mobile retailer The Phone House had an interesting marketing stunt in Amsterdam to mark the launch of an Android special going on this week. There’s probably some reason that this particular Android needed to crush this car, but it’s feeling just a little lost in translation. As a part of the event, The Phone House revealed findings from a survey of local demographic data, saying 34% of the Dutch smartphone market used Android handsets, 21% iPhone, 17% Windows Mobile, 16% BlackBerry, and 13% Symbian.

Those numbers are pretty interesting, considering in North America we see a much different picture. You’d expect Symbian to be doing better over there, but it looks like the platform is having trouble maintaining a home turf advantage. It’s a little weird seeing Windows Mobile beating out BlackBerry, even if it’s just by one percentage point. Presuming that stat includes Windows Phone, maybe Microsoft’s October launch went much better over there than it did here.

If you’re in the Netherlands and want to check out some of the Android deals going down this week, take a look at The Phone House’s online store. Here’s a video showing the aftermath; nothing of the demolition in action, unfortunately.

[via AndroidCommunity]

About The Author

Simon Sage

Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement. With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.