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Yesterday, Apple released an app called iAd Gallery, which lets you browse through the library of rich iPhone advertisements currently being used in a variety of existing apps. You can see what’s new, search for a specific ad, browse through categories, or mark favourites. It sounds like a weird thing to do for what most consider to be a hindrance, but I guess Apple’s trying to promote ads that people actually enjoy for a change, which is a noble enough goal.
The story gets real juicy where Apple actually rejected a third-party app called Ads Tube which was planning to offer the exact same thing when iAds launched over the summer. Apple’s reason? Lack of functionality, apparently. That’s about par for course for Apple, though; earlier this week, they chased Toyota out of the Cydia store because they’ve got a raging hate-on for jailbreakers. Unfortunately, if you want access to the massive audience of app-hungry iPhone, iPad, and iPod Touch owners, you’ve got to play by Apple’s rules, however hypocritical they may be.
In any case, if you want to see the best and brightest results from Apple’s own dedicated advertisement platform, you can download iAd Gallery from the App Store.
[inneractive via Slashgear]
About The Author
Simon Sage
Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement. With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.
