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Mobile marketing platform provider Velti, which we’ve already talked about in the past, launched version 8.0 of its mobile marketing platform, saying it’s the largest such solution on the market. According to the press release, mGage 8.0 builds on the “strengths of the previous release” by providing a fully integrated single environment across the different mGage modules.
Speaking of modules, there are quite a few of them included, such as:
- Velti mGage Command – Which is a complete planning environment for creating different campaign tactics to drive consumers to the brand’s chosen goal, from objectives and performance metrics to audience target profiling, scenario modeling, budgeting and comprehensive media planning.
- Velti mGage Reach – Ad Server inventory management module that helps publishers maximize profits while providing advertisers with a way to reach their target audience and achieve their campaign goals. Also included as part of this module are integrated ad trafficking capabilities and SDK integration.
- Velti mGage Create – Which is used for rapid design and development of mobile sites from simple landing pages and micro-sites to complex mobile portals. Additionally, the module can sing along existing online content management systems.
- Velti mGage Interact – Consists of two sub-modules – Mobile Marketing Suite (which is tailored toward non-technical users), and CRM (which allows customer relationships management).
- Velti mGage Measure – Delivers analytics and insight into the impact, effectiveness and ROI of mobile media across the full range of consumer engagement. Its subparts include Integrated Common Reporting Framework and mGage Measure Server for Mobile Site Analytics.
Finally, mGage 8.0 includes support for HTML5, as well as previously supported Android and iOS platforms, implementing “industry best practices” and Mobile Marketing Association (MMA) guidelines… Additional information is available from here.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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