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Eagle Eye Solutions — which is the market leader in mobile voucher issue and redemption technology for retailers — has secured 1.5 million GBP in a Series A round of funding, led by Sir Terry Leahy (the former chief executive of Tesco), and top-ranked City retail analysts – Bill Currie and Iain McDonald.
As a matter of fact, it’s not the amount raised, but three gentlemen mentioned above that make this story interesting. Eagle Eye is already working with a number of high profile retailers such as Comet, Aurora Fashions, Blockbuster and Virgin Active; and with the new money and the expertise the trio brings to the table, there’s a potential to make mobile coupons and mobile couponing mainstream.
The company said it will use the new money to expand the team, consolidate and grow its retail partnerships. If they manage to bring big players like Tesco on board — and I think that’s the idea here — we may be easily talking about one of the biggest players in the space. We’ll definitely be watching this market and let you know as soon as we hear something new. Stay tuned in the meantime, k?
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
