Just in time for the upcoming Christmas shopping season, Millennial Media unveiled a series of enhancements to its mobile advertising solutions to help developers make even more money from their ad-supported apps. There are new Client Ads that allow developers to sell campaigns to their own advertisers using Millennial’s ad-serving technology. In addition, developers are also able to post third-party network ads, as well as their own “House Ads” to promote other apps they [developers] may be offering.
Then there are new SDKs (version 4.5) for iOS and Android, which come with iOS 5 compatibility (iOS SDK), improved interstitial controls, advanced targeting capabilities to “increase revenue opportunity,” and improved video interstitial callbacks.
Finally, Millennial Media’s developer site also got few enhancements which you can access at mmDev.com — that’s presuming you’re a developer interested to include ads in your mobile apps. So what are you waiting for? 😉