Terry Myerson: New Head of Windows Phone: “We’re at 0% market share for all practical purposes”

Several days ago AllThingsD reported that Andy Lees (pictured above), Head of Microsoft’s Windows Phone Business, was going to be replaced by Terry Myerson, Corporate Vice President of Windows Phone, more specifically his responsibilities included leading Windows Phone engineering. Lees has held his title as the Head of Windows Phone for the past 3 years, basically since the birth of the operating system. Now we didn’t report the story because we wanted to see what additional information might turn up. Thanks to The Verge, we have a better idea of why Lees was moved to a different role. They say that Lees didn’t exactly have stellar relationships with OEMs, that it’s his fault that Motorla stopped making smartphones running Microsoft’s mobile operating systems, which eventually made the company focus on Android and then get sold to Google. Lees was also responsible for the deal Microsoft signed with LG back in 2008 for a “strategic collaboration”. That pissed off HTC, who actually makes Windows Phones, but let’s be honest, they’re known for what they do with Android.

So this new guy in charge of Windows Phone, Terry Myerson, is apparently “well-liked internally”, and during a recent team meeting with the folks working on Microsoft’s attempt at penetrating the smartphone market, he said:

“We’re at zero percent market share for all practical purposes, and if we could get to ten percent, that’d be great.”

That’s not exactly the type of quote you want to see leaked out, but at least Myerson isn’t trying to sugar coat Microsoft’s current situation to rally up the troops. Now achieving that 10% will be easier with Nokia focusing on Windows Phone, but it takes two to tango. Microsoft has to prove that they can out innovate Android and iOS, something that they’ve yet to do.

Expect 2012 to be a defining year for Windows Phone and for Microsoft in general. During the first half of next year we’ll find out more about Tango, the update to Windows Phone 7.5 Mango that supposedly adds LTE support and the ability for handset vendors to make lower end devices. And then during the second half, that’s when Apollo (Windows Phone 8?) will hit the scene. Rumors say it’ll support dual core processors and 720p resolution screens. Also due to come out during the second half of 2012: Windows 8.

[Image Credit: Flickr]

  • Gregory C Newman

    I donot think windows phone 7 is at zero market share. because the Nokia 800 is selling well in Europe and Americans here want to buy them. Also in the states the the windows phone 7.5 HTC Titan sold out the first week it came to  the USA market which means if you build a windows phone 7 smart phone right it will sell. T-mobile will be selling  The Lumia 710  which  costs 50 bucks on a 2 year contract and less than 375 dollars full price which means it’s an affordable smart phone I have heard a lot of people say a 500 dollar plus smart phone cost too much to buy.
    it’s sad the Lumia 710 does not have a front facing camera because if it did at a cost of 375 it would be a damn good bang for the buck smart phone. I think the sweet spot price for a USA smart phone is 350  to 450 bucks A lot of People want dual core CPu’s, HD screens and Front video cameras and hi def cameras on the back of their smart phone to take Hi def pictures.
    All that is cool but Baby it costs and if the cost is above 500 dollars the cost is too high for a lot of people. If there are any of you folks on the web who agree with me speak up. also a plan jane smart phone like a Nokia 710 makes senses to sell so People can at last have a smart phone they can afford to buy

    • Cellularcrazy09

      I don’t agree with you.  I don’t think that everyone wants the latest and greatest cell phone.  I think you are speaking of 5% of the mobile market.  People just want it to work and do the things it was designed to do.  There are a lot of things that windows phone does well, and a lot of things it doesn’t.  I think the UI on windows is horrendous and is very difficult for the average user to understand.  iOS is so simple and many people like its simplicity.  They can pick it up and almost know instantly how to use it.  Many of my customer’s would go to an iphone if they weren’t so expensive.  I think that that microsoft/nokia partnership will be a success because Nokia is known for great hardware.  But I pose this question: why would people go with an operating system that is new and doesn’t have the kinks worked out of it and has no defining features, than go with an iphone or android that is already readily available and is constantly coming out with new and innovative features?

      • Anonymous

        The Metro UI is not difficult to navigate. Out of all of the criticisms of Metro UI, you’re the first person I’ve heard say the UI is difficult to understand for the average user.  I’m curious to hear your specific points about that claim.  WP7 is my first smartphone and I was hooked when I first saw it in the store. Everything about the experience made sense to me.  And the Mango update in October has already worked out many of the distracting kinks that were apparent in the initial OS rollout.  Now, I would accept the argument that M$ needs to start out innovating Apple and Android soon in terms of competing functionalities.

        WP also needs to desperately build up their app marketplace, that’s for sure.
        This is the main factor why people are hesitant to jump platforms. It isn’t a UI experience problem. It’s an apps problem which does impact the overall experience.

        • Terry Johnson

          It’s simple. Anyone who slates WP7.5 is a complete idiot, and usually sounds very defensive. It’s brilliant! Yes it does take a day or so to get used to how it works, but that’s because it’s totally different to any other phone OS. I don’t think many things are seamless, but this software and it’s social media integration is! It’s fabulous. Android is good, but hugely clunky. iPhone is without doubt still the best thanks to the apps available, but WP is a great OS with a serious future.

      • Georg

        You seem to have never actually played around with a windows phone. iOS ain’t bad and they were first, fair enough. iOS being ahead simplicity wise – not so sure. I once witnessed a girl showing her windows phone to a friend and the friend was asking how to use it. The reply of the girl was just “there is nothing to explain”. Windows phone is as simple as it can get. Simpler and more consistent than iOS for my taste. Admittedly, this would not have been possible without iOS as a role model.

      • Anthonyx26

        Agreed with other posters…the one thing that reviewers of Windows Phone have said in common is that the UI is WP’s strongest point, it’s ridiculously easy to use and highly functional (think Live Tiles).  iOS on the other hand, while generally easy to use, employs the handheld UI paradigm from 10 years ago.  It has far more in common, from a UI perspective, with the old Windows Mobile OS than something more modern like WP.  Just put WP side-by-side in action with iOS and you can see the difference…iOS is very long in the tooth.

  • NOKIA + WP7 is TOAST

    • Wp7 will lose….. Samsung Bada and Rim Outsells wp7

    • Hoho Nobody wants wp7 🙂

Back to top ▴