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Condé Nast UK and Zappar have teamed-up to make the June issue of Tatler to life to celebrate The Queen’s Diamond Jubilee. The special issue includes augmented reality content which is discoverable using the free to download Zappar app. As a result, users will be able to extract visuals from the magazine, dress up like the Queen or picture their friends wearing the crown jewels (as found on the world famous Cecil Beaton portrait of Her Royal Highness) and then share the images via social networks. The cover also features an exclusive augmented reality corgi which comes to life with Zappar.
Yep that’s the future of tradition media (if it has a future at all) – to rely on the latest technologies and offer enhanced digital experiences to its users/readers. Love the idea and can other magazines will love it too, and eventually add augmented reality elements to their publications.
Finally, in case you wonder the June issue of Tatler is now on sale. The Zappar App is available for the iPhone and Android-based devices.
Zappar (FREE) [iTunes link] [Google Play link]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
