Disqus
Like we’re not already bombarded by ads on the mobile web and apps, Finland-based Exaget is launching a new audio advertising platform called UTuneMe. Their promise is simple – replace traditional audio advertising with smarter geo-targeted content, relying on the location data from a customer’s smartphone.
To that end, the company will released a dedicated Android app in December, followed by an iOS application at the beginning of 2013.
In case you wonder, Exaget is founded by an experienced team who previously worked together at Nokia, hinting us these guys know what they’re doing. As I’m writing this, they’re pitching broadcasters to provide them with capability to reach customers with personalized news, traffic, weather and deals based on location and customer demographic.
Interested partners get a self-service platform for creating, uploading and launching campaigns; along with a data analytics toolbox to optimize campaigns and track results.
If I had to choose between relevant and non-relevant ads, I’m going for the former. In that sense, we hope that UTuneMe will at least bring us less annoying ads. We’ll see…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
