Ahead of its big BlackBerry 10 launch, RIM has rebranded its BlackBerry App World store to BlackBerry World. The loss of the term “App” in the name reflects an underlying change to the store, as it soon will be home to apps, videos and music. RIM claims the store will be “the one-stop shop for all of your mobile entertainment needs.”
RIM will first update its online storefront and then gradually roll out the update to its BlackBerry smartphones and its PlayBook tablets.
[Via RIM]
About The Author
Kelly Hodgkins
Kelly spent the last four years covering mobile technology at
places like BGR, Gizmodo and The Unofficial Apple Weblog. Before writing, she
spent a few years working with and teaching others how to use Adobe
Flash and Macromedia Director. Even earlier than that, she spent several
years as a Ph.D student in Microbiology. When she's not writing, she
can be found fishing the lakes and hiking the mountains of Western
Maine with her husband and tribe of children. You can follow her on Twitter @kellyhodgkins.