BlackBerry and Samsung spent big money to get a spot in the Super Bowl. BlackBerry took a different approach and aired an ad that shows everything that a BlackBerry can’t do. BlackBerry chief marketing officer Frank Boulben had this say about the idea behind the commercial:
“In our debut appearance at the Super Bowl we knew that it wasn’t feasible to communicate the rich experience of BlackBerry 10. We decided to use the light hearted spirit of Super Bowl ads to showcase what BlackBerry 10 can’t do. We wanted to let people know that BlackBerry is back and that BlackBerry 10 is worth checking out.”
Samsung continued its “Next Big Thing” promotion starring Bob Odenkirk, Seth Rogen and Paul Rudd. The full 2-minute commercial features a cameo by LeBron James and focuses on Samsung’s line of Galaxy devices.
You can watch both the BlackBerry and the Samsung commercials below. Sound off in the comments and let us know what you think – was it money well spent?