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BlackBerry and Samsung spent big money to get a spot in the Super Bowl. BlackBerry took a different approach and aired an ad that shows everything that a BlackBerry can’t do. BlackBerry chief marketing officer Frank Boulben had this say about the idea behind the commercial:
“In our debut appearance at the Super Bowl we knew that it wasn’t feasible to communicate the rich experience of BlackBerry 10. We decided to use the light hearted spirit of Super Bowl ads to showcase what BlackBerry 10 can’t do. We wanted to let people know that BlackBerry is back and that BlackBerry 10 is worth checking out.”
Samsung continued its “Next Big Thing” promotion starring Bob Odenkirk, Seth Rogen and Paul Rudd. The full 2-minute commercial features a cameo by LeBron James and focuses on Samsung’s line of Galaxy devices.
You can watch both the BlackBerry and the Samsung commercials below. Sound off in the comments and let us know what you think – was it money well spent?
About The Author
Kelly Hodgkins
Kelly spent the last four years covering mobile technology at places like BGR, Gizmodo and The Unofficial Apple Weblog. Before writing, she spent a few years working with and teaching others how to use Adobe Flash and Macromedia Director. Even earlier than that, she spent several years as a Ph.D student in Microbiology. When she's not writing, she can be found fishing the lakes and hiking the mountains of Western Maine with her husband and tribe of children. You can follow her on Twitter @kellyhodgkins.
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