Samsung takes its Galaxy S IV pre-announcement hype to NYC

Samsung Galaxy S IV Times Square

Samsung is supposed to unveil the Galaxy S IV at an event to be held in New York City on March 14th. Besides a formal press event at Radio City Music Hall, the Korean company is also organizing a public event in Times Square.

The details on the Times Square party are sparse, but that isn’t stopping the manufacturer from hyping the mystery event. Last week, Samsung released an invitation to the event and this week, the company placed performers in Times Square to advertise the shindig. All the performers were dressed to the hilt and sported the number 4 on their back, which is a not so subtle hint at the subject of all this attention — the Galaxy S IV.

[Via Samsung Mobile]

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