Seriously. Remember when AOL was “the way” to get on the new-fangled “internet?” Aside from AOL Instant Messenger, we can’t think of anyone in our huge group of friends that still actually uses the AOL web portal. They’ve been losing ground to, well, just about everyone that offers web access.
So, what can AOL do to recover some most of their lost market share? Bank on the mobile web. But, does anyone use AOL anymore? Actually, it seems that mobile users are definitely using AOL. The company has been busy optimizing their web presence for mobile phones and Business Week tells us that it’s paying been paying off. Apparently, AOL’s mobile portal deals with higher US traffic volume than Google and about double that of MSN’s mobile web portals.
AOL’s trying to cash in on advertising in the mobile space and has plans to fully integrate all their online services into their mobile portal, and even wants to get their software pre-loaded onto handsets, a la Google and Yahoo. Is AOL poised to make a comeback through mobile web services and advertising? They just might.
[Via: MocoNews]