Greystripe announced today that their in-game mobile advertising network (AdWRAP) will now be available to iPhone game and application developers. As a result, developers will be able to use Greystripe’s SDK to integrate advertising and reporting APIs and “creates the opportunity to make money off every use of their applications and every play of their addictive iPhone games.” On the other hand, iPhone users will benefit from a wider choice of free games and apps.
Partnering with Greystripe will allow publishers to rise above the noise of the hundreds of applications being released this week. iPhone publishers who utilize Greystripe’s advertising network not only gain the opportunity to ad-monetize their applications, but they also gain access to millions of users through Greystripe’s 80+ mobile application distribution partners which have already netted over 70 million downloads.
According to Greystripe’s CTO, Andy Choi, “The iPhone fulfills brand advertisers’ demand for 100% share of voice – being the only advertiser on the screen, deep engagement with the end user, and a targeted demographic.”
Many of Greystripe’s 120 existing publisher partners plan to offer iPhone games using Greystripe’s advertising technology and will be able to immediately monetize their new iPhone applications.
Developers interested to add Greystripe’s iPhone APIs can sign-up from here.