These are the people behind Nike’s “Just do it” slogan, the people behind the awesome Honda commercial below and now they are responsible for making Nokia’s brand loved.
I only have one suggestion: emphasize the employees at Nokia who make the products that connect the over one billion people around the world. It is about time someone shined the spotlight on them. It is about time someone applauded the engineers, developers and people who stare at screens all day working in CAD or the Symbian.c++ IDE.
They are the people who count.
Edit: OK two suggestions, currently very few people know Nokia is Finnish and you should do your best to change that.
Full press release after the jump.
Wieden+Kennedy chosen as the lead strategic and creative agency for Nokia’s Mobile Phones
Espoo, Finland – Wieden+Kennedy (W+K) has today been appointed as the global lead agency for Mobile Phones group in Nokia. W+K will act as the strategic global driving creative excellence across Mobile Phones’ marketing, and will be responsible for the creation and development of all global campaigns.
Mobile Phones marketing is currently changing its mode of operation with a focus on planning and increasing the effectiveness and efficiency of all marketing activities. The agency review has been an integral part of the marketing change process.
A strong emphasis to choose an agency that is best positioned to support the Mobile Phones strategy and business requirements over time were key to the selection process. Additionally, a diverse repertoire of knowledge and experience was a key priority.
“Wieden and Kennedy’s track record demonstrated strength in creativethinking and the potential to be a strong strategic and business marketing advisor with a solid commitment to Nokia’s business priorities and amibitions. We expect this relationship to help take us to our goal of becoming the most loved and admired iconic brand”, says Jo Harlow, Senior Vice President, Marketing, Mobile Phones, Nokia.
W+K will begin working on marketing projects in the fall, with full execution beginning on January 1, 2008.