A new report from Juniper Research titled “Mobile Entertainment Markets: Opportunities and Forecasts 2007-2012 (Second edition)” has found that the combination of greater 3G adoption and a marked increase in rich media, made-for-mobile content will drive mobile entertainment revenues to $47.5 billion by 2010.
However, there’s also a caution here. Entertainment service adoption will be retarded unless improvements are made in areas such as the user interface, network coverage and the excessive cost of data services. It also notes that in some mobile areas like gambling, adult content and some social networking services – national and international legislation could either adversely impact on growth, or in some cases prevent any service deployment.
According to report author Dr Windsor Holden, with usage patterns changing rapidly, mobile users will abandon such content as ringtones and wallpapers for more advanced services like streamed and broadcast video, social networking services and multiplayer games.
In addition, despite rapid growth in developing markets, the Asia Pacific region is forecast to retain its leadership through to 2012, when it will still contribute 33% of global revenues. China and Far East region currently contribute to around 41% of global mobile entertainment revenues… More information is available on Juniper’s website.