QuickPlay Media has revealed the results of an independent survey focused on mobile TV and video consumption in the UK. The research found that there are several barriers preventing people from consuming TV and video content on their mobile phones, including a lack of awareness of the mobile TV and video services offered (44%) and cost (33%) – more highlights below:
- Nearly half of respondents (44%) do not know if their mobile operator even offers a mobile TV and video service and a third (33%) of those questioned cited cost as the main barrier for not accessing mobile TV
- Two-thirds (65%) of consumers said they are willing to watch an advertisement on their mobile phone in order to access free or discounted TV and video content
- 41% of consumers have already watched TV or videos on a mobile phone, with 18% of those consumers watching more than once a week
The demand for consumers to watch mobile TV is apparently there, with 65 percent of respondents stating that they are willing to spend time watching an advertisement if it meant that the mobile TV or video content they consume is free or discounted.
Quickplay, as a Mobile TV/video CMS and service delivery provider, clearly have a vested interest in the results of the survey – however, they do have a point. Whilst the infrastructure is now getting to the point of being able to carry these sorts of services, the charging plans (be it ad-subsidised or unlimited plans) are a little bit slower catching up. From the data above, people need these in place – along with a hefty dose of marketing it would appear!
If you want to read the full survey results you can go here.