AdMob is out with their monthly Mobile Metrics Report. This time they have a big news to report – iPhone has surpassed Motorola RAZR to become the #1 device used worldwide on their network, with 37% of requests coming from outside of the US.
The iPhone experienced particularly explosive growth across AdMob’s network following the launch of the company’s unique ad units for iPhone sites and applications in July 2008. At the moment, there are more than 400 applications and sites in the AdMob’s iPhone Network. During the month of October, AdMob reached more than four million unique iPhones, or about 30% of the devices in the market.
Other highlights from the October 2008 report:
- 17% of iPhone requests came from Western Europe and 8% from Asia. Top markets worldwide include the US, UK, France, Germany, Italy, Japan, Singapore, and Switzerland.
- In the US the iPhone is the #2 device behind the Motorola RAZR and in the UK it is the #3 device, behind the Nokia N95 and Sony Ericsson K800i.
- Traffic from Latin America and the Caribbean doubled in the past 12 months to 109 million requests in October 2008. The fastest growing countries in the region include Puerto Rico, Guyana, Costa Rica, Brazil, and Mexico.
- Motorola, Nokia, and Sony Ericsson all have more than 20% market share in Latin America and are leaders in different markets. The Motorola RAZR is the top device in the market, followed by the iPhone.
- Worldwide requests grew 13.8% month over month to 5.8 billion. US requests grew 7.9% to 2.2 billion and UK requests grew 16%.
- Sony Ericsson passed Motorola to become the #2 handset manufacturer worldwide. Apple jumped ahead of LG and RIM to become the #5 handset manufacturer worldwide.
- The top 10 devices worldwide, in order, are the Apple iPhone, Motorola RAZR V3, Nokia N70, Motorola KRZR K1c, Motorola W385, Nokia 6300, Nokia 3110c, Nokia N73, Motorola Z6m, and RIM BlackBerry 8300.
The full October 2008 report with additional details is available from here.