In order to additionally appeal to its customers, Motorola has partnered with two companies – Napster and Podcast.com, to provide easy access to their respective services.
Napster and Motorola will develop promotional efforts for North America, the UK and Germany designed to make it easy for consumers to experience the Napster To Go music experience and load music content to a full range of Motorola music-enabled and optimized handsets (which feature Window Media DRM). Two companies will also explore the creation of unique and exciting new bundled music experiences at retail for mobile music enthusiasts. The first results of this retail partnership are expected to launch across North America and Europe in the second half of 2007.
On the other hand, Podcast.com will provide its podcast and videocast delivery services on the latest generation of Motorola handsets, including the “media monster” MOTORIZR Z8. This way, users will be able to easily download and enjoy the latest podcasts and videocasts along with other multimedia content.