Sony Ericsson today announced a new service called “M-BUZZ” for breaking new and developing artists. Complementing the company’s unique music offering of Walkman branded phones, services and accessories, M-BUZZ is yet another building block in Sony Ericsson’s extensive mobile music offering to music fans worldwide.
To maximize its reach the new M-BUZZ initiative will use both Sony Ericsson’s already established PlayNow service, which has recently been enhanced to include full track music. M-BUZZ will enable music fans everywhere to experience featured artists’ full tracks, videos, biographies, gig schedules and other content, allowing them to check out tomorrow’s stars up close and personal.
Sony Ericsson also announced today that it has entered into a partnership with Sony/ATV Music Publishing. M-BUZZ will initially showcase a limited number of artists and bands each month hand picked from the Sony/ATV’s worldwide roster. It will initially offer content for download to the phone with new commercial aspects being developed later as additional features are incorporated into the M-BUZZ space.
The first phones offering M-BUZZ will be the W850 and W950 Walkman phones announced earlier this year and scheduled to ship in European, Asian and Latin American markets during the second half of 2006.
Artists on M-BUZZ at launch will include Kish Mauve, Embassy, Dirty Perfect, FKLV, Iggy, The Head Set, Bobby Kray, Anjulie, Lights and Monte*Rosa.