In a great PR move that also involves “doing the right thing,” LG Mobile launched a new campaign called “Give It A Ponder” to addresses risky mobile behavior among tweens and teens.
Here’s what’s it all about (from the press release):
The multimedia campaign portrays real scenarios discovered in LG’s research and uses levity to encourage teens to ‘ponder’ before texting and consider the real consequences of their actions. At the heart of the campaign is the iconic symbol of the Ponder Beard. The use of the Ponder Beard in the campaign is a humorous twist on the familiar gesture of stroking your chin when deep in thought. The idea of “pondering before you text” comes to life via tween and teen-targeted webisodes, cinema spots, digital out-of-home billboards, and social media applications. The webisodes feature a beardless James Lipton (Inside the Actors Studio) who encourages teens to Give It A Ponder while caught up in the excitement of certain situations such as sexting, or texting a hurtful rumor.
More information about the campaign is available from a dedicated website.
As a reminder, earlier in the year, LG launched LG DTXTR, an online tool that allows parents to decode cryptic and possibly harmful text messages their kids may be using, and which we’ve covered in the past. During the next year, the company plans to unveil additional program elements…